One of the best ways to make your products and brands stand out is to offer consumers the opportunity to experience, taste, or sample them. The in-store demo may be an excellent opportunity for a food broker or a distributor to increase their revenue by increasing products sales, improve their relations with retailers, and improve their competitive advantage. Over ten years of collecting and analyzing millions of in-store demo reports afford us a substantial database of detailed information to forecast the efficacy of a proposed store sampling event with reasonable accuracy.